Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Amazon Cars
Overview
Amazon the e-commerce giant is looking to get into the online car purchasing business with a new product- Amazon Cars.
Product Type
Automobile E-commerce
Product Status
Speculative
My Role
1. I conducted extensive market research to gain comprehensive insights into the online car buying landscape. This involved analyzing trends, customer preferences, and industry dynamics.
2. I diligently broke down the intricacies of the online car buying process, identifying the key stages and elements that influence customer decision-making. This provided valuable insights into the user journey and helped shape the development of Amazon Cars.
3. I delved into the realm of Minimum Viable Product (MVP) development, where I worked to establish well-informed assumptions and success criteria. These served as guiding principles to validate the product's viability and gauge its potential success in the market.
4. I crafted user stories that empathize with the target audience and envisioned their needs and desires throughout the online car purchasing journey. This user-centric approach ensured that the product catered to the preferences and expectations of prospective customers.
5. I prioritized the possible features using the MSCW framework, the T-Shirt size effort estimation and the value-effort graph.
Results
1. I highlighted the quick value features—those that offer substantial benefits while requiring minimal effort to implement. These features possess the potential to deliver significant value to users, enhancing their overall experience with Amazon Cars.
2. I successfully identified the target market and established a foundation for Amazon Cars to thrive.
Expanded Insights