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Balm
Overview
Balm is a friendly and innovative wellness and self-care app designed to support users in enhancing their mental health and overall well-being.
Product Type
Health & Wellness
Product Status
Speculative
My Role
1. I set clear product goals that align with users' needs and aspirations.
2. I highlighted the product moats and signals. These are the special features and qualities that make Balm a one-of-a-kind experience for its users.
3. I identified product bets and success metrics that served as guiding stars for the journey. This ensured focus on what truly matters and provided a framework for evaluating achievements along the way.
4. I created a detailed and comprehensive product roadmap using Jira that outlined the steps taken to bring Balm to life. The roadmap ensured that the development process was structured and efficient, ensuring the delivery of a top-notch product.
5. I devised a well-thought-out product launch strategy that encompassed the alpha, beta, and general availability releases. This enabled the gathering of valuable insights and feedback from early adopters while ensuring a seamless and successful launch to the wider user base.
6. I implemented the AARRR metrics framework that ensured the measurement of key aspects such as user acquisition, activation, retention, revenue, and referral. By analyzing these metrics, I gained valuable insights into the app's performance and made data-driven decisions to continually improve the user experience.
Results
1. The result of my efforts was a comprehensive delivery phase plan for Balm, ensuring that the product development process was well-structured and efficient. With this plan in place, I was on track to create a remarkable app that will positively impact the well-being of our users.
Expanded Insights