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Changera
Overview
Changera is an international money transfer app that empowers millions of users to send and receive money swiftly, securely, and hassle-free in multiple currencies, including Naira, Euros, Dollars, Pounds, Cedis, and Kenyan Shillings.
Product Type
Finance
Product Status
Live
My Role
1. I carried out market and user research to improve the user experience, ensuring that every interaction with the app is seamless and intuitive.
2. I supervised the implementation of key improvements to the app's user experience.
Results
1. The introduction of a two-factor authentication (2FA) prompt during the onboarding process yielded remarkable outcomes. Within the first three months of its implementation, we witnessed a significant 62% decrease in security issues reported by new users. This demonstrates the effectiveness of our enhanced security measures in safeguarding user accounts and instilling trust in our platform.
2. The strategic adjustment by rephrasing usernames as "legal names" directly addressed a common pain point related to name verification, resulting in a notable 40% reduction in user issues within the first month of implementation. This enhancement streamlined the verification process and contributed to a smoother user experience.
3. To gain valuable insights into user behavior and preferences, we introduced a checklist during the sign-up process, allowing users to specify the reasons for joining Changera. This valuable data has provided us with a deep understanding of user motivations and usage patterns, enabling us to tailor our services to better meet their needs.
4. A dedicated section providing real-time exchange rate information was added to the app. This initiative led to a substantial 37% decrease in user complaints about not being aware of the current exchange rates within the initial six weeks of its launch. By keeping users informed and empowering them with up-to-date information, we significantly enhanced their overall satisfaction and minimized any potential confusion.
Expanded Insights