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Bitmama
Overview
Bitmama is a highly-secure crypto platform that offers a seamless experience for buying, selling, and trading a wide range of cryptocurrencies, including Bitcoin, Ethereum, Tether (USDT), Celo, Stellar, USDC, and more. With Bitmama, users can enjoy the best rates and utmost security for their crypto transactions.
Product Type
Finance (Cryptocurrency)
Product Status
Live
My Role
1. I created the Product Requirements Document (PRD) for the "greenbox" feature, which introduced a distinctive addition to the platform, enhancing its appeal and value. This innovative feature sought to replicate the experience of the Chinese red envelope by providing users with a means to offer stable coins as gifts.
2. I closely supervised the designers and developers by leading bi-weekly standups to ensure that their work aligned seamlessly with the PRD (Product Requirements Document)
3. I created a kanban on Clickup to assign tasks and ensure adherence to the set timeline.
Results
1. The greenbox feature went live during the festive Christmas period, capturing the attention and enthusiasm of our user base. With the support of our dedicated marketing team, the feature surpassed our expectations. Not only did it engage and excite our existing users, but it also attracted a significant influx of new users who eagerly signed up to claim their greenboxes. This positive response validated the appeal and impact of the “greenbox” feature, showcasing its ability to drive user acquisition and retention.
Expanded Insights